Nice to meet you
![Eliza is waving at you](img/about/wave.png)
![Eliza](img/about/desktop/eliza_1074x1626.jpg)
Hello!
I'm a London based UX/UI designer with a background in graphic design. Working in both in-house and agency design teams has taught me how to balance both client and business needs while developing a pixel-perfect approach to all my concepts.
The move from graphic design to product design came from knowing that I wanted to deliver thoughtful solutions to real life problems on digital platforms. And while this user-centric philosophy is what led me to product design, my drive to fully understand the development process from end to end is what pushed me to also learn the basics of HTML and CSS coding.
As a designer I focus on designing intuitive digital solutions that consider the experience of their users first, and as a human - I just need to remember to water my plants.
For more information on past and present projects that I have been involved with, please get in touch via the link below, or view my resume for full contact details