With the launch of Gordon’s Pink Gin in New Zealand, my role was to work alongside the designers creating the above the line campaign. I was given the opportunity to develop the below the line campaign assets for use in restaurants, bars and hotels.

The challenge was to design assets that could be adapted to suit the style of many different venues, while also maintaining the look and feel of the global campaign launch. I worked within brand guidelines for the launch and had access to a design system of logos and photography.

I approached this project with the needs of the venue at the forefront. Their goal was to promote a new product which would increase interest and drive sales.

Using both print and digital platforms I designed collateral that answered their needs by giving them access to a range of assets, each designed specifically with their venue in mind.

Avoiding a 'one size fits all' approach, I took the time to ensure each request was met with consideration and attention to detail, so that the experience for their customers felt cohesive within their surroundings.

The final result was a successful national launch and Gordon’s Pink became one of the leading new product releases of 2018.